“I’d like 6 kilograms of
innovation, please”

Ojasaar Yrjö, representative of Solon partners Ltd., Estonia,
at this year’s Baltic Dynamics Conference.

Ojasaar Yrjö

Text: Evelina Kutkaitytė

Last month the annual Baltic Dynamics conference invited innovation supporters from around the Baltic Sea to Tallinn, Estonia.

Estonia’s president, Toomas Hendrik Ilves, opened the conference emphasising the importance of Baltic cooperation. “The Baltic States make huge impact to EU economy as well as help withstanding the business competition with the bigs like China”, said the Estonian president, who also is the initiator of EU’s Baltic Sea strategy.

According to the president, the findings of Baltic Dynamics conference should be presented to the Baltic governments. The bureaucracy level in Estonia makes it almost 3 years to get business support from the state thus the companies prefer working on their own. Similar conditions are observed in Latvia and Lithuania.

Despite all independent efforts to survive in the market, today‘s businesses show lack of knowledge and creativity. Why Apple was so successful? Because it combined technology and design.

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